YERI CHOI
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2023 Madrid World Expo


BRANDING, ART DIRECTION
Tools | Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign

This fictional project involves designing and branding the 2023 Madrid’s World Expo. The main theme of this fair is “Cultural Urbanism.” As a city that emphasizes maintaining the roots of its origins, Madrid’s urbanization and city structure are based on the consolidation between culture and technology. Its infrastructure relies much on planning, designing and organizing the conditions of urban life, which parallels the structure of a piece of literature, music, dance, art, architecture, etc. This world fair is intended to invite anyone who is interested in experiencing diverse cultural backgrounds that are reflected in urbanization and technology. 

















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